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ZEAL: We crafted Zeal specifically for sensitive dogs. What was left out of this diet is almost as important as what is in it. Zeal, like all of our diets, doesn’t contain corn, soy, rice, beet pulp or wheat. It is also grain-free, gluten-free and free of flaxseed and white potatoes. Suitable for adult maintenance; sensitive dogs; moderate activity levels. About Our Fish:Our fish is guaranteed Ethoxyquin-free because like all our products, it is 100% human-grade. We use only food grade, all natural antioxidants for freshness. Our Icelandic Haddock is wild caught using a line and hook, in the cold clean waters off the coast of Iceland. Our Blue Whiting is wild-caught in the waters of Scandinavia and the Arctic. It is one of the most abundant fish stocks in the semi-pelagic water masses of the northeast. Our wild-caught Salmon is freeze-dried to preserve the naturally high oil content; salmon is a wonderful source of essential fatty acids. Why does Zeal cost so much?The cost of fish is much more expensive than the other proteins we use, such as chicken, turkey and beef. We’re extremely conscious of our environmental paw print, so only sustainably caught, human grade fish would do. We do work closely with our suppliers to keep costs in check as much as possible and as our volumes increase we may have opportunities for cost savings which we will of course pass on to our customers. ZEAL is a combination of 100% human food grade ingredients.
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